BrainStation
Social Media Marketing Course
The course covered leading social media platforms and the core concepts essential to effective social media marketing.
Social Media Marketing Strategy
My team and I applied key learnings from each lesson and developed a high-level social media marketing strategy presentation.
Our goal was to educate and build awareness of Frank And Oak’s sustainability practices among Gen Z and Millennial audiences in Canada and the United States. The strategy focused on driving meaningful impact by partnering with two micro-influencers and launching a targeted TikTok ad campaign to support the brand’s business goals.
TikTok Ad Campaign
We partnered with micro-influencers to educate Gen Z and Millennials about Frank and Oak’s sustainability practices and values.
By pairing trusted creator voices with TikTok’s high-engagement format, the campaign increased awareness and helped drive demand in a way that felt authentic and relatable.