My Story

My story began in Havana, Cuba, a city of colour, music and resilience, then unfolded across Cobourg and Niagara Falls, Ontario, Canada. Each place shaped how I see the world, connect with people and approach my work.

Then came London. Moving to the UK was one of the most pivotal decisions of my life and career. It challenged me to navigate new markets, collaborate across cultures and step outside my comfort zone. From standing at Stonehenge to wandering the cobblestone streets of Rye, the experience taught me to embrace the unfamiliar and take opportunities as they come.

My professional journey has centred on helping organizations turn complex ideas into clear, compelling stories that connect with audiences and support business growth. With an educational background in Public Relations and Tourism Management, I've built a foundation in communications, storytelling and audience engagement that I bring to brand strategy and content marketing.

My experience spans agency and corporate settings, where I've developed expertise in integrated marketing, strategic communications, content strategy and stakeholder engagement. I bring together creative thinking, audience insights and performance analysis to strengthen brand consistency and deliver measurable results.

I thrive at the intersection of strategy and creativity, building meaningful connections between brands and the people they serve through shared experiences and emotional resonance.

Outside of work, you'll find me planning my next adventure, doing strength training and reformer Pilates or experimenting with something new in the kitchen.

📖 Favourite book: Every Summer After by Carley Fortune

🎙 Podcasts on rotation: New Mindset Who Dis, HeyOrca Podcast, The Jefferson Fisher Podcast

🌼 Favourite colour: Yellow

🍋 Dessert of choice: Macaron

🍝 Go-to cuisine: Greek or Italian

🐶 Dog person, always